Mythology changed the game with the concept and execution for the Warby Parker’s first retail store in 2014, and since then have continued to establish retail models for brands like Sonos, Away and Allbirds, setting industry trends in retail design and even more broadly in marketing along the way. In 2020, new work for wellness, beauty and fitness brands in particular will integrate elements of technology, personalization and interactive experience, all within spaces designed to both adapt to and outlive constraints around COVID-19.

Join Ted to learn how the studio’s uncanny ability to translate abstract brands into physical spaces and experiences has always set them apart.