Even during challenging times, there are always opportunities to stand out and grow your business. Do you know how and where to look for new ideas? Will the one you pursue actually benefit your business and how do you turn it into reality?

Successful entrepreneurs and businesses continually innovate, making small and large changes. They need fresh ideas to identify and tap new markets, customers, clients, and revenue streams; find ways to improve their business processes, and tweak business models.

The session is an opportunity to share tools and strategies as well as increase your ability to identify and take advantage of opportunities that are right for your business.

You will learn how to:

• Identify opportunities hidden in broad industry trends
• Quantify and validate those opportunities
• Apply new business skills to action plans

Malla is an award-winning entrepreneurship coach and strategist. She is a nationally recognized expert and has trained more than 7,000 participants. She has traveled extensively throughout the United States working in partnership with companies developing creative solutions for entrepreneurs and intrapreneurs. Her company was awarded the New York City Small Business Award of the Year and she has been featured in The New York Times, Black Enterprise, Inc., Fox Small Business, Huff Post, and ABC.