Innovative brands – regardless of size – all share one common trait: they understand that their brand is one of their greatest assets and use it as a powerful lens to drive innovation. In this session, participants will discuss the various intellectual property that can be used to protect your greatest assets.

We'll discuss: 

• Why having a strong brand is important
• The different forms of intellectual property to protect your brand
• Which one(s) are right for you

Dr. DeLoach is a counselor, advocate, and litigator with a Ph.D. in electrical engineering. She is committed to adding value to clients and colleagues alike by designing creative and actionable strategies that protect your brand and even the most sophisticated innovations.