The changes in consumer behavior due to the events of the past six months have been seismic. As a result, many brands are rapidly accelerating their digital transformation journey. Today, it has never been more critical to have a keen understanding of data, personalization, and commerce. As a former architect of Nike.com, few people understand this better than Lamar Hines.

In this session, Hines will share how brands can use existing and new technologies with razor precision to create more efficient and impactful experiences for their customers.