How These Values-Based Businesses Create Brand Advocacy Through the Power of Belonging

Wednesday, May 25, 2022
2 p.m. EDT / 11 a.m. PDT

Today’s consumers yearn to be part of a community. They seek out authentic connections to companies and brands that provide a powerful sense of belonging and emotional value. Studies show members of values-based communities are most likely to participate in brand initiatives and recruit others to join in the effort. But those same studies show only 36% of values-based communities are actually connected to a brand. This creates a tremendous opportunity for companies to align themselves with values-based communities and in turn grow and mobilize their brand ambassadors.

In this compelling virtual discussion, Fast Company and global creative services firm, Sid Lee, will convene top business leaders and experts to discuss the new rules of brand participation and why it is so critical for companies to engage with communities intentionally in order to drive brand growth.