The New Rules of Customer Experience

What Small Business Owners Need to Know

Wednesday, January 13, 2021
12:00 PM  ET

Customer experience (CX) has never been more important—even for small and midsize businesses (SMBs). A recent McKinsey Insights report found that, when a business invests in and improves CX, revenue typically increases as much as 10% and costs can fall 15 to 20%. With that type of return on investment (ROI), improving CX seems like a no-brainer—but, sometimes, it can be tough to know where to start or what to improve.

In fast-changing environments like those we’ve seen over the past 12 months, customers have become even more discerning and demanding. The pandemic identified new needs and priorities. The businesses that address them will emerge stronger. In this engaging and educational webcast, Fast Company and DocuSign will share some of the new rules of customer experience to help small business owners adapt their existing tactics to retain customers and stay ahead of the competition. You’ll learn:

In this webinar you'll learn:

  • How to evaluate your own business’s CX and decide where to focus on improvement
  • The right way to “listen” to understand emerging customer needs
  • Smart ideas from experts about what’s important in CX now

This crash course in better serving customers will give you information and ideas you can apply right away. Don’t miss this timely, relevant webcast. Register today!