As the world becomes more diverse and inclusive, businesses are increasingly motivated to meet the material, aesthetic, social, and cultural needs of the Black community, whose collective buying power is projected to reach $1.7 trillion by 2030. Likewise, consumers are increasingly motivated to support Black-owned businesses and spend money with more inclusive retailers. Taking both these trends into account, this thoughtful panel discussion will explore the impact of Black consumers, Black-owned businesses, and inclusive retailing as it drives positive change across the U.S. economy at large.
>> Expand your reach and enhance your marketing to be more inclusive of the Black consumer, as well as those shoppers who wish to be more inclusive with their purchasing decisions
>> Grow your knowledge of the key segments, spending patterns, and geographic locations that define the Black consumer experience in 2022
Ammanuel Zegeye, Partner, McKinsey & Company
Brendan Vaughan, Editor in Chief, Fast Company